Project:
Małopolska VR – 150 360-degree films and a VR app
Client:
Marshal’s Office of the Małopolska Region
Technology:
360 2D and 3D Films, VR App
Distribution:
VR goggles / visitmalopolska.pl
Visit Małopolska VR – our biggest VR project
We completed our biggest VR project to date for the Marshal’s Office of the Małopolska Region. We created 150 360-degree films in eight language versions, a web app, and a VR application. The project resulted in over 3.5 hours of final VR footage. 16 virtual walks were created and divided into themed blocks:
- Active summer, Małopolska on skis, For kids, The most bike-friendly region in Poland, Water follies in Małopolska;
- Cracow and surroundings, Tarnów and surroundings, Zakopane and surroundings, Nowy Sącz and surroundings, Oświęcim and surroundings, Wadowice and surroundings;
- UNESCO sites, Castles live forever, Traditions and customs of Małopolska, Parks and reserves of Małopolska, Enotourism and agrotourism in Małopolska.
Let’s take it one step at a time. We signed the contract for the project with the Marshal’s Office at the end of 2019 and immediately began pre-production.
Pre-production and winter shooting
As per the contract, we selected 135 sights to film in the form of one-minute 360-degree clips. Among the sights were national parks, castles, wooden architecture trail sites as well as children’s attractions and events. We created 16 scenarios for longer video forms, divided into themed blocks and featuring shots taken from one-minute clips. We obtained filming permits from the managers of 135 sights and began preparations for shooting the winter scenario. We produced the first videos in the 2019/2020 winter season, with films about the Cracow Christmas cribs, the Highland Carnival held in Bukowina Tatrzańska, and videos about ski lifts, cross-country ski trails and snowshoe tours in the parks.
Production of 135 360-degree films
When the COVID-19 pandemic restrictions were lifted, keeping all safety measures in place, we resumed the production of videos. Together with the Marshal’s Office, we agreed on a new set of highlights. We created 135 360-degree videos, all over a minute long, a good portion of which involved filming in several locations or long hikes along the trails of more than 20 parks. We also visited two salt mines, 16 castles and 13 UNESCO sites, several agrotourism farms and vineyards, and mounted a camera in a glider and a raft plus aboard 2 cruise ships. Another interesting experience was a walk with hundreds of sheep during the Szczawnica Redyk held in autumn. We took more than 30 aerial shots from a drone in both 360-degree 3D and 2D technology. For each of the minute-long video clips, we made up two slogans describing the attraction; for the themed walks, we prepared a voiceover text based on the scenarios. We translated the entire text into 7 languages: English, German, French, Italian, Spanish, Slovak and Russian. We also coordinated voiceover recordings for the virtual walks.
